The Welcome To Fabulous Las Vegas Sign, is an iconic piece of pop culture. It was designed by American graphic designer Betty Willis, in 1959. It was created at the request of local Nevada businessman Ted Rogich, who sold it to Clark County, Nevada. The classic sign was never copyrighted, as Willis gifted it to the city she loved and lived in most of her life. She designed the sign while working for the Western Neon company, and also designed the Moulin Rouge Hotel and Casino sign in the city. But the Welcome To Las Vegas sign was the signature piece she will always be remembered for. She continued designing signs until she retired at the age of 77. She died at the age of 91 at her home in Overton on 19th April.
The sign is located in the median at 5100 Las Vegas Boulevard South, considered some to be the official southern end of the Las Vegas Strip. The sign, like most of the Strip, sits in the town of Paradise and is located roughly 4 miles (6.4 km) south of the actual city limits of Las Vegas. The lesser known backside (south-side) of the sign reads, "Drive Carefully" is large red lettering, with "Come Back Soon" under it in blue cursive text, mirroring the style on the more well known front-side of the sign. On December 6, 2013, the State Historic Preservation Office for the State of Nevada announced that the sign had been added to the State Register of Historic Places.