Gay Bob was an action figure, that looked surprisingly similar to G.I. Joe, but was advertised as being "openly gay". He was a 13" flannel shirt, tight jeans and cowboy boots wearing blue eyed "action man". Sounds like G.I. Joe on his day off! He was created by advertising executive Harvey Rosenberg, and marketed through his own company.
Gay Bob caused some out-rage at the time, not just because he was an openly gay action figure, but because he was anatomically correct. Rather than the smooth sexless G.I. Joe, Gay Bob was all man! He was modelled on a cross between Robert Redford and Paul Newman. Bob’s packaging was a box in the shape of a closet, and he came with a catalog from where you could order additional fashionable clothing.
On the side of Bob's "closet" it told you who to "enjoy" him. Among them were "Take me to parties, I know the latest dance breaks", "Take me to meet your folks, your mom will love talking to me", "Invite your friends to meet me, they'll love how I'm built", and "Use me for therapy, I'm very understanding".