In 1981 On-Line Systems released the very first commercially available pornographic computer game, Softporn. A fantasy text adventure game for adults, where the player had to seduce three women, while avoiding hazards, like being killed by a nightclub bouncer. With text commands as odd and creepy as BUY WHISKEY, WEAR CONDOM and SCREW HOOKER, the game was about as erotic as being slapped in the face with a wet fish.
They went full steam ahead marketing the game, with the now infamous hot tub advertising photo, which was taken in the Williamses' own backyard. The photo even featured employees of On-Line Systems, with Roberta herself appearing in it, on the far right. The hot tub ad first ran in the September 1981 issue of Softalk, an Apple II enthusiast magazine, and instantly became controversial, among early computer hobbyists and readers of the magazine.