Weird Retro's facebook page has an album of Pimpin' It Up fashion adverts from the 70s and 80s. As well as other mind boggling fashion disasters of the past.
If you were a dude who was going to hit the streets and strut your funky stuff in the United States in the 1970s, then you would couldn't go far wrong by flicking through a copy of Ebony magazine or ordering a catalogue from one one of the gentlemen's outfitters that specialized in some truly superfly threads. Bill the Hatter based in Chicago was established as a gentlemen's outfitters in 1949. Specializing in (obvious by the name) hats, the necessary finishing peacock flourish for any man about town. But also sold those big collared, wide-flared gaudy outfits that are synonymous with the pimped-up street style fashions of the 70s.
Things happen when you wear Eleganza was the advertising a tag-line for the well known outfitters who based there mail-order business out of Brockton, Massachusetts. Their adverts featured some of the most outrageous fashions, even for the time. This was the go to place for the players and the hustlers, who had the cash to splash on dog-ear collars that reached half-way down to your waist. Lapels so wide, you would be in fear of taking off in a strong wind, and of course the platform shoes to match.
For those who couldn't stretch to the bold styling of Eleganza, there was Flagg Bros. The superfly super-saver, for brothers on a budget. Eleganza may have been the mack-daddy of mail-order pimped-out out-fits, Flagg Bros., supplied "rise on fashions", who said they had "more ways to put you out front without setting you back".