Sponsored by the Sporting Arms and Ammunition Manufacturers' Institute, produced by American Visuals Corporations, and all wrapped up in the NRA (National Rifle Association). This one-shoot give-way comic was advertised in the back of many "boys won" magazines and comic books in the early 1950s. Often given away with "How To Be An NRA Ranger" pamphlet, and NRA Ranger targets, for shooting practice.
The comic contains all kinds of insidious NRA propaganda, about "pioneering" Americans, guides of what to and not to shoot, along with all kinds of "fun" with rifles. Which includes "Games and Targets" with your rifle. Sending the message, that while you must be safe with your new rifle, guns are fun, guns are great, guns, guns, and more guns!!!
And us non-American folk still wonder why there is such an ingrained fascination for guns in the United States!